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The Challenge
A global Energy & Environment solutions leader faced growing inefficiencies in its quote-to-cash process. As projects became more complex and global operations expanded, manual product configurations, regional pricing inconsistencies, and approval delays slowed down sales cycles. Despite having CRM and ERP systems, the sales team spent more time fixing quotes than engaging with customers. To eliminate these bottlenecks, the company partnered with ThoughtMinds to modernize and automate its Configure-Price-Quote (CPQ) process.
ThoughtMinds implemented an AI-enabled CPQ automation system that streamlined configuration, pricing, and quoting across regions. Guided selling, automated approvals, and predictive analytics empowered sales teams to create accurate quotes faster while providing leadership with actionable insights. The result was improved accuracy, shorter deal cycles, and enhanced confidence across global sales operations.
Solution
The AI-driven CPQ solution automated complex product configurations, applied regional pricing and discounting rules, and introduced guided selling for faster proposal creation. Intelligent workflows replaced manual approvals, while predictive analytics forecasted revenue and identified margin opportunities. Integration with CRM and ERP platforms ensured unified data flow, accuracy, and scalability. The end-to-end automation reduced proposal turnaround time by 45% and achieved 95% quote accuracy, empowering teams to focus on customer engagement and deal strategy.
Key Elements of the Solution
- AI-based product configuration
- Region-specific pricing automation
- Guided selling for sales teams
- Automated approval workflows
- Predictive deal analytics
- Seamless CRM & ERP integration
Solution Overview
ThoughtMinds’ Intelligent CPQ transformed the Energy & Environment leader’s sales operations by embedding automation and intelligence into every stage of the quoting process. Guided selling and AI-driven pricing enabled faster, more accurate proposals, while automated approvals and real-time insights empowered leadership with full visibility into the sales pipeline. The 45% reduction in turnaround time and 95% accuracy improved competitiveness in global bids and tenders. Integrated seamlessly with CRM and ERP systems, the CPQ solution aligned the organization’s sales process with its digital transformation goals, boosting efficiency, compliance, and scalability.
Impact
The Intelligent CPQ solution accelerated proposal turnaround time by 45%, achieved 95% quote accuracy, and significantly shortened deal cycles. Sales teams spent more time engaging customers, while leadership gained predictive visibility into pricing and margins. Automation eliminated errors, improved compliance, and enhanced confidence across the sales organization.
45%
faster proposal turnaround time
95%
quote accuracy across global regions
2X
faster deal closure rates
ThoughtMinds’ Intelligent CPQ completely redefined our sales efficiency. What once took days now happens in hours—with precision, visibility, and confidence
Global Head of Sales Operations
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Our dynamic team powers this AI project, bringing unmatched skill, dedication, and innovation to deliver excellence at every stage.
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Success Stories
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